Journal

(RED) COLLECTION

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Atelier Paulin’s core is inspired by one the most precious bonds,a friendship that merged two worlds, ideas and skills to create a brand that celebrates French know how by bringing to life your emotions, feelings, and precious moments in jewel form. Like Atelier Paulin, (RED) was also founded with a specific purpose - to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)- branded goods and services to the Global Fund.

To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, eSwatini, Tanzania and Zambia. 100 percent of that money goes to work on the ground - no overheard is taken. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services. 


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From empowering artisans to promoting French know how, Atelier Paulin moves on to tackle global issues with their unique and precious jewels. Already creating a brand that transcends past just jewelry, collaborating with (RED) is just another step in their journey creating jewelry with a purpose and cause. 

This collaboration is the perfect blend of initiative and creativity with 30% of the retail price of every (ATELIER PAULIN)RED  bracelet going to fight AIDS with (RED). 

The bracelets are created with 14K gold-filled wire with a Red ribbon, the words mounted on the ribbon are significant as a call to action to all Atelier Paulin’s esteemed clients to adorn proudly and contribute and support (RED)’s fight to end AIDS. 

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INC(RED)IBLE - wear this bracelet with pride, inspired by this incredible partnership of French Know How and the fight to end AIDS with (RED). 

INSPI(RED) - just as Atelier Paulin was inspired by French know how and now (RED)’s work to end AIDS, join the fight and inspire those around you to do the same. 

EMPOWE(RED)- be empowered with us and stand up and let’s end AIDS! 

(ATELIER PAULIN)RED HEART- A re-envisioned classic comes to life,a little love goes a long way, shop our heart bracelet and help support (RED)’s fight to end AIDS.

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When you shop (ATELIER PAULIN)RED, you are a powerful force in the fight to #endAIDS.

Shop Online : us.atelierpaulin.com

Shop in Paris : 60 rue de Richelieu - Paris 2

Shop in New York : 23 8th Avenue - NYC

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