Atelier Paulin’s core is inspired by one the most precious bonds,a friendship that merged two worlds, ideas and skills to create a brand that celebrates French know how by bringing to life your emotions, feelings, and precious moments in jewel form. Like Atelier Paulin, (RED) was also founded with a specific purpose - to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)- branded goods and services to the Global Fund.

To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, eSwatini, Tanzania and Zambia. 100 percent of that money goes to work on the ground - no overheard is taken. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services. 


From empowering artisans to promoting French know how, Atelier Paulin moves on to tackle global issues with their unique and precious jewels. Already creating a brand that transcends past just jewelry, collaborating with (RED) is just another step in their journey creating jewelry with a purpose and cause. 

This collaboration is the perfect blend of initiative and creativity with 30% of the retail price of every (ATELIER PAULIN)RED  bracelet going to fight AIDS with (RED). 

The bracelets are created with 14K gold-filled wire with a Red ribbon, the words mounted on the ribbon are significant as a call to action to all Atelier Paulin’s esteemed clients to adorn proudly and contribute and support (RED)’s fight to end AIDS. 

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INC(RED)IBLE - wear this bracelet with pride, inspired by this incredible partnership of French Know How and the fight to end AIDS with (RED). 

INSPI(RED) - just as Atelier Paulin was inspired by French know how and now (RED)’s work to end AIDS, join the fight and inspire those around you to do the same. 

EMPOWE(RED)- be empowered with us and stand up and let’s end AIDS! 

(ATELIER PAULIN)RED HEART- A re-envisioned classic comes to life,a little love goes a long way, shop our heart bracelet and help support (RED)’s fight to end AIDS.

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When you shop (ATELIER PAULIN)RED, you are a powerful force in the fight to #endAIDS.

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Shop in Paris : 60 rue de Richelieu - Paris 2

Shop in New York : 23 8th Avenue - NYC

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